yporqué Spring/Summer 2011 Collection at Playtime Paris Trade Show

Friday, December 31, 2010

yporqué Spring Summer 2011 Collection at Playtime Paris Trade Show


Designed in Barcelona and produced in Portugal, yporqué was initially created in 2007 not just as new product line but as a whole new concept: t-shirts which mentally stimulate children through the imaginative use of sounds, textures, fluorescent images, games, etc. Over time, yporqué has moved on from being an up-market gift item to convert itself into a fully-fledged fashion label.

For Spring/Summer 2011 yporqué has introduced the following lines:

UV PROTECTION - a basic and minimalist line of swimsuits, produced in Italian lycra fabric “excellent UV Protection” and presented in an extremely ingenious way.

I'M NOT TO JEAN - this line appears in a total look in denim, but made in a more comfortable fabric: elastic plush. It has a Texan look, with all its ends but... extremely comfortable for children!


MILITAR - Adult fashion in miniature including a t-shirt with 4x4 sound, a pair of Dr. Martens shoes and a pants or a dress with military details, are the essential goods to create this look. And all, certainly, combined in the 2 available colors: black and khaki.

SUPERHEROES - Besides the Supersweater, the sweater with superhero's mask incorporated in the hood - presented in AW'10-, the brand re-discovers the world of superheroes.

HIPPY - Keys of this look? The quality and the fabric composition: 67 % cotton and 33 % lyocell, that gives to all the patterns its special fall and a hippy and chic touch.

SAILOR - Polo with a hidden tattoo? Yes, for sure! yporqué has created his first polo but with an added value: a cut in the right sleeve that hides a second fabric … with a printed tattoo!

SUMMER - The first Thai pants, thought for children! yporqué review the traditional Thai pants and re-formulates the pattern to turn into a comfortable pant that's easily to put on.