In 1983, after in-depth research and countless journeys, Antonello Bassi created Prodotto Naturale Italiano (PNI). PNI collections are created with the best and most natural materials; their beauty and particularity comes from the care and skill of those who have always worked with tradition and precision to present an extraordinary design. What makes PNI's product unique is the absolutely natural production: the leather is tanned the same way as a hundred years ago without any of the compromises typical of modern tanning.
The product is in the skilful hands of Italian craftsmen who work under the impassioned guidance of Antonello. Numerous scientific certifications confirm that PNI is a special product that respects quality and health, completely free of allergens such as chrome, which causes many allergic pathologies.
At the 71th Pitti Bimbo, in June 2010, Antonello Bassi launched his first collection for babies - WELCOME TO THE WORLD!
Small people, but important representatives of a new life style, built up on the fundamental value of ecology and respect for our earth. This led to the idea of celebrating the important time in the life of every human being with a special gift: Birth, a symbol but also the start of a new world and a new way of thinking about and living nature. A hemp box containing a series of elegant combination: a first pair of natural bootees; an elegant gown, made from refined and above all absolutely natural fabrics (linen, cotton…) and a spacious and smart bag to hold everything that the new arrival needs.
All this has been conceived for the international scene as well. The hemp box, nestling in a special wooden container with a vintage flavor, will be ready to travel around the world. Many companies talk about ecological products, but it is only words that invade the market. Antonello is really acting, by creating an absolutely natural product in the full respect of nature, the result of a production process free of all compromise.
