FENDI Launches Kids S/S 2011 Collection at Pitti Immagine Bimbo Trade Show

Wednesday, August 11, 2010

Fendi Launches Kids Collection at Pitti Immagine Bimbo Trade Show


FENDI debuts at Pitti Immagine Bimbo with natural and simple elegance in the poetic universe of children, with a very special inspiration and in whispered tones. It's a return to Made in Italy, to research, to top quality.

And for this special event FENDI has chosen a special partner: Simonetta. And all the best in the Maison's DNA assumes new meaning. The collections presented at Pitti Immagine Bimbo 71 brings new, strong strength of purpose expressed through a delicate style.

This is a savoir-faire that's never last-minute, that comes from generations of real know-how and true passion. It's a perfect layering of shared values: first, a profound sense of craftsmanship and great respect for the Italian sartorial tradition.

Today FENDI, with Simonetta, looks even farther ahead, with the curious eyes of a child. Check out FENDI on the catwalk at Pitti Immagine Bimbo...

FENDI -for Little Girls: Buoyant, Natural, Dream-like Tradition and know-how blend in a magic mix of elegance and cutting edge. Special, sweet interpretations, like soft music.


FENDI for Little Boys: Feisty, Ironic, Stylish. It's a casual chic expressed in the most modern forms but unique in the details that hark back to a vaguely retro moment. Unusual, dynamic, and very now.
 
FENDI for Newborn: A Microcosm of Feelings. That is: the unique sweetness of hand-made. The value of Italianness and its notable capacity for distinction. In the newborn to age 2 collection, several elements common to the Junior collections appear, the details and embroideries seem to be
miniaturized and softened in color and shape.