Geneva Based Cuter&Cuter Recycles Daddy´s Shirt!

Friday, August 6, 2010

Geneva Based Cuter&Cuter Recycles Daddy´s Shirt!


Cuter&Cuter introduces a unique concept in designer children’s wear, recycling Daddy’s old shirt or a beloved vintage wedding gown into a new heritage dress for his little girl.

Based in Geneva, Cuter&Cuter makes girl’s dresses (age 3 months to 6 years) out of Daddy’s old shirt. The concept also includes flower girl dresses and christening gowns, the latter made out of a vintage wedding gown.

Co-Founder Malin Wallenberg explains, "As a little girl I used my father’s shirt as a security blanket and a reminder of him. Nearly forty years later I can still feel his presence when I think of that shirt. The white one with tiny blue bicycles on it. The comfort of my fathers shirt is still in my heart."

As children we all used daddy’s shirt as a comforter and that gave us our original idea for Cuter&Cuter! The dress is a one off and handmade in Switzerland, embellished with crystals, embroidery and other surface decoration.