Created by ex-Music Industry PR and mother of two, Fozia Hill, the Fozia collection is (understandably) that little bit edgy. Inspired by art and design rather than other children’s brands on the market, the launch collection features 1950s Pop Art-inspired mini polka dot prints and is a combination of contemporary design, with an emphasis on color.
The collection, which is made of 100% organic cotton, comes in two colorways and comprises 34 pieces. These include cute playsuits, kimonos for girls, blankets, leggings, t-shirts, tunics, distinctive knot hats and bibs for both boys and girls. Retail prices range from £5 for a hat to £20 for a dress.
“The inspiration behind Fozia London was to bring a vibrant and stylish organic babywear brand to the market,” says Fozia. “I wanted to move away from the dowdy, run of the mill baby ranges you can find on the high street and create something that would really stand out.”
The collections are designed by fashion marketing graduate, Sarah Hawkins, whose passion for ethical design extended to her creating a luxury ethical lingerie label, which won the BBH Strategic Marketing Award during 2007 Graduate Fashion Week.
As a label, Fozia is aimed at fashion-conscious mothers who are always looking for something new and exciting, both for themselves but also for their children. They are opinion formers and style leaders with a social conscious. Which is just as well, as what sets Fozia’s label apart from the rest is its commitment to sustainability, environmental responsibility and ethical practice. All the garments are Fair Trade and are coloured and printed using low-impact, environmentally responsible dyes.
The Fozia collection is produced by a family run workshop in Kolkata. “Just as important as the design, is the production process,” continues Fozia, “I feel that it is really important that the people who make the clothes work in good conditions and also get a fair wage.” The supply of Fozia products supports the work of the Life Association charity, which for the last fifteen years has been building schools and orphanages in some of the poorest areas of India.
