The Dijjie brand, created by Anita & Jason Pritchard, is very much the new kid on the babywear block with their initial range of garments launch in February this year.
The first sparks of inspiration for the initial range of playsuits came in the whirlwind months following the birth of their beautiful boy, Dylan.
With an eye on the edgy London fashion scene Anita & Jason commissioned illustrations based on current urban styles which they then shrank down and blended onto their brand, quality playsuits with the view of retaining the hand drawn quality of the original artwork.
Dijjie's aims is to create high quality baby clothing that is fun, cool and totally original in design. The launch range of garments are based around all-in-one baby rompers but designed to appear as separate jeans and t-shirts/shirts, the concept being to blend the practical with the cool.
