Helen Gordon’s exclusive new collection is a nostalgic journey into childhood. Helen launched her business at the beginning of 2010 with a range of clothing, accessories and interior products inspired by traditional fairytales and vintage fabrics.
Her designs are classic and practical, evoking a simpler, innocent era with their use of retro patterns and naïve motifs in a striking palette of colors.
Helen trained and worked as a textile designer for 10 years before a successful career in Buying working for high street retailers. After the birth of her third child, Helen decided to develop her own range of children’s merchandise using her artistic talents and market sector experience, created around her own unique printed fabric designs. She has produced something different: the charm of vintage combined with a classic, contemporary feel.
Helen explains, “I want to make clothes and accessories that are classic in their simplicity and beautiful in design. But I also want them to be practical and appropriate: young girls shouldn’t be wearing strapless dresses and tiny bikinis. I’ve designed bright clothes which are fun and funky, which evoke an era of simpler childhood and which let kids be kids.”
