How do you explain tuss - the ultimate simple solution for children’s clothing? Let the kids do it!
We gave six children Polaroid cameras, camcorders, music and toys and left them to it. These pictures and films are the result, un-edited and undirected, all we added was a logo and Morse code simply spelling t-u-s-s.
The ultimate simple solution to advertising? Let the kids do it!
The films and pictures explain what tuss is about. Since 2004 tuss has let children 0-12 years old express themselves and the brand is now available in twenty countries. The clothes come in black, white and grey, working as a canvas for the children’s own colorful personalities and features. The garments minimalistic design maximizes their function. tuss lets kids define themselves rather than being defined by what they wear.
