PAIGELAUREN BABY Collection Captures Essence of Snuggling

Wednesday, November 24, 2010

PAIGELAUREN BABY Collection Captures Essence of Snuggling


Los Angeles based children's clothing designer Paige Lauren hand-selects fabrics and colors that reflect the essence of West Coast living.

Her PAIGELAUREN BABY Fall/Winter collection is inspired by cozy nights by the fire, the flush of color on autumn trees, and the crisp cool of California mornings, the collection marks the season with luxurious streaky fleece, smartly striped ribs, and a new snug beenie. An all new palette includes Rosewater, Haze, Willow, Twilight, and Scarlet.

In the three short years since PAIGELAUREN BABY debuted, an undeniable buzz has been
building. But it’s not that Paige Lauren represents an evolution in baby couture, it’s that she’s helping to redefine the genre entirely. Simplicity trumps excess and quality outlasts trendy in a line of signature kimonos, rompers, tees, hoodys, and pants that have been called “an absolute necessity” and “simple luxury, redefined.”



Born and raised in Southern California, Paige looks to her own childhood in the foothills: morning hikes through brisk air, strolls along the beach, and the smell of pine trees in winter. “This is the time for snuggling,” says Paige. “The air gets cooler, but the colors warmer, and the fabrics softer. I love the ocean in winter and the mountains in fall and sunsets drinking hot cocoa.”

PAIGELAUREN Baby is classic design, the richest palette, and environmental awareness. It is the luxury of simplicity: useful, usable, beautiful, and sustainable. It is a commitment to purity of form over gimmicks, a testament to the power of color, texture, movement, and light.