tuss Photo Shoot Spring/Summer 2011 Collection

How do you explain tuss - the ultimate simple solution for children’s clothing? Let the kids do it!

We gave six children Polaroid cameras, camcorders, music and toys and left them to it. These pictures and films are the result, un-edited and undirected, all we added was a logo and Morse code simply spelling t-u-s-s.

The ultimate simple solution to advertising? Let the kids do it!

The films and pictures explain what tuss is about. Since 2004 tuss has let children 0-12 years old express themselves and the brand is now available in twenty countries. The clothes come in black, white and grey, working as a canvas for the children’s own colorful personalities and features. The garments minimalistic design maximizes their function. tuss lets kids define themselves rather than being defined by what they wear.

Moonkids Sweden Spring/Summer 2011 Collection at Playtime Paris Trade Show

moonkids is a Swedish fashion company dressing kids 0-12 years old. The typical moonkids garment is designed with inspiration from all over the world, but always with a touch of Scandinavia.

A special effort is made in making every garment to fit perfectly – or "superduperfit". When it comes to choice of materials, moonkids does not accept anything other than super quality. When possible, they only use Oeko-tex material.


For Spring/Summer 2011 almost every moonkids garment has a ”best friend” – that it works and looks great together with,  making many combinations of best friends.  moonkids has two major lines:
everyday leisure fashion wear for kids 2-12 years old and nice and soft fabrics for babies 0-2 years old.

Franka Stockholm Spring/Summer 2011 Collection at Playtime Paris Trade Show

For Spring/Summer 2011 Franka Stokholm brings you the feeling of the Swedish archipelago in the 50´s. Future classics and possible hand-me-downs with a pale, vintage look. Crisp checks combined with dots, classic marine colors but with a washed out feel.

Franka Stockholm is a Swedish brand that makes beautiful, playful, smart and original clothes for children aged 0-14. Franka never compromises, looking and feeling good is always teamed with practicality. Understated yet stylish, relaxed yet up to date – and of course produced in a responsible way.

With a solid background in production for high end, successful Swedish brands like
H&M, Filippa K, Whyred and J Lindeberg, Fanny Sundgren started Franka in 2006. Her background gives Franka Stockholm the know-how of producing responsibly and understanding quality.

Monamici Receives Mama Magazine's Kids Fashion Designer 2010

Swedish parental magazine Mama has selected Monamici as Kids Fashion Designer of the year 2010.

"With a detailed collection, a dressed up design fuses with a simplistic Nordic feeling throughout the entire collection, from the very basics to the fashion items. These two design moms create simple, high quality garments, ranging from toddler to the rebellious teens. Starting 2010, the forgotten “tweenies” are also included in the size range, now they too can enjoy Monamici’s beautiful tailored design and well selected fabrics.” - Mama Magazine

Rockefella Spring/Summer 2011 Collection at Bubble London

"Rockefella is not about fashion. We stand for a rebellious lifestyle and classic originals in a time full of changes"

Congratulations goes to Rockefella - winners of the June 2010 Stand out competition at Bubble London!


Rockefella makes clothes for the small kids of today, with a sense of yesterday. Rokefella always searches for the true original feeling on materials and details, with focus on the best comfort for the child. Their roots are in the old style American culture; with a heart full of denim, Rockabilly and rebellious lifestyle.

The Summer 2011 Rockefella collection is inspired by the great seas and the fantastic and mysterious sailors. Back in the old days, when the ships were made of wood and the girls were made of salt water.

In the collection you'll find navy inspired blouses and tops for the little denim girl. Sweet old style summer dresses and cardigans. High waist denim shorts and soft pointelle underwear.

For the boys there is old school tattoo all over printed tank top and underwear. Denim bib overall and a new denim chore jacket in raw denim. Sailor inspired striped tops and cool prints on t-shirts are cool to wear together with the ¾ length chinos shorts with heavy chain. 

New for summer 2011 is swimwear! A cute swimsuit in red with white dots for the girls and a high waist trunk in black and white for the boys.


“Our clothes are made to look like grown up styles, but we make the comfort and details to fit the kids. The jeans have all the right original details, but also has adjustable elastic inside waist, press button and is made in nice soft qualities."

Monamici Sweden Spring/Summer 2010 Children's Collection

For this season Monamici gives a feeling of fresh and beautiful with red, pink, indigo, white and purple colors mixed with Liberty classics and Hawaiian pattern. The range includes lovely dresses, tunics, skirts and tops. Pants and shorts with a “slim fit”, fine shirts and soft sweaters.

Monamici clothes are classic and contemporary, characterized by carefully tailored details yet easy and comfortable to wear. Monamici's organic qualities are certified and well selected to respect the environment and code of conduct.

Hanna Andersson's Sea and Sun Sale - 20% off Site-Wide

Hanna Andersson's Sea and Sun Sale has begun! Get 20% off site-wide + free shipping on orders over $100.

Hanna offers soft quality kids clothing inspired by Swedish Heritage.

Be sure to shop now, this offer is for a limited time...